All Hallow’s Read...a new tradition?

Greetings,

Author Neil Gaiman has an idea and it is called "All Hallow’s Read". From his website (here):

"All Hallow’s Read is a Hallowe’en tradition. It’s simply that in the week of Hallowe’en, or on the night itself, you give someone a scary book.

Scholars have traced its origins as far back as this blog post.
Is this instead of Trick or Treat? Because I don’t want to get egged, and the kids around here are mean.
Not at all. Trick or Treat is Trick or Treat. This is All Hallow’s Read, a great excuse to give someone a book.

You can give out scary books or comics to trick or treaters on Hallowe’en if you want to, obviously. (We recommend looking the child in the eye and saying, “Take it. Read it. Trust me… around here… a book can be… safer than candy.” Then chuckling to yourself, as if remembering something unfortunate that happened to some of the local children only last year.)"

Great idea...here's his PSA:

What what do you think?

Happy haunting (and reading),

Mark Harvey